Hyderabad: ZEE5 on Monday announced a bold new brand identity and strategic shift, reaffirming its positioning as India’s foremost homegrown platform. The relaunch marks a pivotal step in ZEE5’s evolution, anchored in the promise of ‘Apni Bhasha, Apni Kahaniyan’ (Multiple Languages, Infinite Stories) and a sharper focus on culturally authentic narratives, language driven personalization and cutting-edge technology.

With a new visual identity, a reimagined product experience, and language plans designed around India’s major languages, ZEE5 deepens its connect with its audiences. This strategic shift is built on three foundational pillars: content, experience, and affordability crafted to meet India’s next wave of digital demand.

ZEE5’s language content strategy will deliver deeply local, emotionally grounded stories inspired by folklore, real-life heroes, and regional legends. Each language mandate will be structured as an individual vertical to ensure authenticity and scale. With a view to deepening engagement, the platform’s new direction focuses on intuitive design and AI-powered personalization, providing tailored recommendations that resonate with users across all pin codes of India.