Zen Diamond expands to Hyderabad with new store

Metro India News | Hyderabad 

Global fine jewellery brand Zen Diamond has expanded its footprint in India with the launch of a new retail store at Lake Shore Mall. The brand, which operates over 450 stores worldwide, is strengthening its presence in key Indian cities after establishing outlets in Mumbai, Chandigarh, and Bengaluru.

The newly opened 800 sq. ft. store reflects the brand’s signature aesthetic, featuring a refined grey-themed interior designed to highlight the brilliance of natural diamond jewellery. Known for blending traditional craftsmanship with contemporary styles, Zen Diamond aims to attract modern consumers seeking both elegance and affordability.

Managing Director Neil Sonawala said Hyderabad’s evolving design culture and heritage make it an ideal market for expansion, adding that the brand is focused on delivering a personalised in-store experience. Ahead of Akshaya Tritiya, the company announced festive offers, including a complimentary 1.5-gram 24Kt gold coin on purchases of diamond jewellery worth Rs 90,000 and above. Customers can also avail zero-cost EMI options by paying 10% upfront, while the “Trade Your Old Gold” scheme offers an additional Rs 2,400 per gram over market value.

With this launch, Zen Diamond aims to further strengthen its presence in India’s growing luxury jewellery market.