Spike in demand for Dolly Parton’s songs

After her death, she is now the most streamed artist across the globe

Dolly Parton was many things: A country star, actor, philanthropist, entrepreneur, theme park enthusiast, Christian who centered acceptance in her personal theology and so much more. But for many, her death Tuesday has served as a reminder that at the heart of her legacy is her role as a songwriter. And around the world, people are streaming her songs en masse.

According to evolving data, audio and video streams of Parton’s discography skyrocketed 2,458 per cent on the day of her death, compared to Monday — climbing from 1.2 million to 30.5 million in the U.S. And by Wednesday, that number rose to 46.3 million.

Worldwide, her audio and video streams jumped 1,549 per cent, from 2.5 million on Monday to 41.8 million Tuesday.

And on Wednesday, her on-demand audio streams jumped to 79.7 million, making her the most streamed artist globally.