Hyderabad: Rasna Pvt. Ltd. has introduced the beloved beverage brand Jumpin as a 100% Indian-made ready-to-drink (RTD) fruit juice. Timed with India’s 79th Independence Day, the launch aligns with Prime Minister Narendra Modi’s ‘Be Indian, Buy Indian’ campaign, promoting Swadeshi and self-reliance.

With this move, Rasna officially enters the RTD segment, emphasizing its commitment to local sourcing and manufacturing. Every aspect of Jumpin from R&D to packaging is entirely developed in India, supporting Indian farmers, MSMEs, and domestic supply chains.

As part of the Independence Day celebrations, Rasna also honoured the Border Security Force (BSF) by distributing Jumpin to personnel and their families, recognizing their dedication to national service.

Rasna Group Chairman, Piruz Khambatta, stated that Jumpin embodies the ideals of Atmanirbhar Bharat and Make in India, symbolizing homegrown innovation and economic empowerment. With this launch, Rasna aims to bring back nostalgia while championing national pride and the power of Indian enterprise.