Taneira, the women’s ethnic wear brand from the house of Tata, launched on Wednesday  its festive collection “Miara: Crafted by Hand, Rooted in Purity”. Handcrafted for today’s woman, the range fuses contemporary designs with traditional crafts, bringing a distinct design language that sets it apart. Featuring various silks and cottons across diverse weaving traditions, Miara is designed to elevate every celebratory moment, whether chosen as a personal indulgence or a cherished gift.

The campaign is the brand’s take on the joy of gifting, reminding the customers that to gift a Taneira saree is to honor love with something as rare and invaluable as the emotion itself. To make every purchase more memorable, the brand introduces special festive offers with gift vouchers and gold coins. Customers will receive a Rs 1,000 voucher for every purchase worth Rs 10,000 that can be redeemed on their next purchase, while those making a purchase of Rs 50,000 or more will also receive a 0.2 g Tanishq gold coin. 

Speaking on the launch, Somprabh Singh, CSMO, Taneira, said that Miara was unveiled as a reflection of imagination and heritage expressed in versatile drapes.” Together with our exclusive offers and the golden cocoon plan, we aim to make Taneira sarees the most meaningful choice for consumers this season. With market sentiment strong, we are anticipating high double-digit growth through this festive period.”  he said.