Producer Vijaypal Reddy Adidhala is confident that his upcoming film Beauty will connect with audiences across all sections. The love and family entertainer, directed by JSS Vardhan with story and screenplay by R.V. Subrahmanyam, features Ankith Koyya, Nilakhi, Naresh, and Vasuki in lead roles. Backed by A Maruthi Team Product, Vanara Celluloid, and Zee Studios, the film is set for release on September 19.

Speaking to the media, Reddy said he entered the industry with the intention of producing films consistently, irrespective of results. “Only one or two percent of movies succeed. I want to back good stories and explore different genres. After Barbarik and Beauty, I plan to produce horror and comedy films,” he shared.

On Beauty, he highlighted its emotional depth and family appeal. “It’s a film that children, parents, and the entire family can watch together. I personally loved the emotional scenes,” he said.

The producer also thanked Maruthi and Zee Studios for their support in ensuring wide release. The film will open in 150 theaters, with scope for expansion based on audience response.