calender_icon.png 22 June, 2025 | 10:14 AM

Toy Biz International Expo expecting buyers from 25 countries

17-06-2025 12:00:00 AM

Metro India News | Hyderabad 

Toy Biz International 2025, is set to return with its most impactful edition yet - bringing together over 350 Indian toy brands and 10,000+ buyers from 25 countries, including international retail giants like Walmart, Hamleys India, Landmark, and Lulu Group.

Organized by the Toy Association of India (TAI), this event will spotlight India’s rising stature in the global toy manufacturing arena, especially as the global toy supply chain undergoes a major transformation, thanks to a combination of domestic policy support and international trade shifts.

With the United States imposing 25% tariffs on $300 billion worth of Chinese goods, including toys and tightening scrutiny on Vietnamese and other Southeast Asian imports, Indian toy makers are stepping up to seize the opportunity.

Moreover, in a bold move to uplift local industries, the Indian government has raised basic customs duties on imported toys from 20% to 60%, enforced mandatory BIS certification, and implemented stricter safety and quality norms to curb low-quality imports - particularly from China, which accounted for over 70% of India’s toy imports until recently. Event will be held from July 4 to 7, 2025 at Pragati Maidan in New Delhi.