PTI New Delhi

Major companies across sectors, including automakers, consumer electronics, and consumer goods, have reported record sales during the nine-day auspicious Navratri period, according to data shared by leading firms.

The robust sales were aided by the recent GST reform, which saw a substantial drop in tax rates, leading to price reductions across consumer goods, appliances, such as TVs (above 32-inch screen size), air conditioners and automobiles. The industry reported a spike in sales from day one on September 22, when the new slashed rates came into effect.

Encouraged by this, the makers of automobiles, appliances and consumer electronics expect a double-digit growth, in volume and value terms, in the almost 45-day-long festive season this year, which will conclude after Diwali. 

The country's largest car maker, Maruti Suzuki India, reported sales of 1.65 lakh units in the first eight days of Navratri, its highest in the last 10 years.

The company expects to touch a whopping 2 lakh unit sales in the Navratra period.  

Besides, Maruti Suzuki reported pending bookings of nearly 2.5 lakh units. The company retailed 85,000 vehicles last Navratri. 

Other automakers like Tata Motors, Mahindra & Mahindra and Hyundai Motor India also saw robust sales during the period.