An increasing number of Hyderabadis are opting for eco-friendly clay Ganesh idols, driven by growing awareness of the harmful effects of Plaster of Paris (PoP). Areas like Miyapur, Bowrampet, and Kukatpally have seen a rise in local artisans and workshops dedicated to crafting clay idols.

People from diverse backgrounds—ranging from college students to corporate professionals—are showing a keen interest in using sustainable idols for Ganesh Chaturthi celebrations. Recently, several workshops on making eco-friendly idols have been conducted across the city, promoting hands-on learning and community participation.

Government bodies like the Hyderabad Metropolitan Development Authority (HMDA) and the Greater Hyderabad Municipal Corporation (GHMC) are also actively promoting clay idols. HMDA, in particular, has been distributing them free of cost to encourage eco-conscious celebrations.

Educational institutions have joined the green movement as well. Sangamitra School in Kukatpally, for instance, distributes around 3,000 clay idols to its students and the surrounding community. “We sensitise students on green practices throughout the year. Being a plastic-free school, distributing clay idols is a natural extension of our commitment to sustainability,” says Arundhati, the school’s correspondent.

While clay idol making is more time-consuming and requires careful handling during transportation compared to PoP, artisans remain undeterred. “The genuine desire to improve the environment passionately motivates us to continue this work,” says A. Sampath Reddy from Clay Idols, Chengicherla. Narsing Kalakar of Anjali Kala Arts in Dhoolpet adds, “Creating small-sized idols with intricate detailing is painstaking, but it’s worth the effort.”

Interestingly, the trend isn't limited to small idols anymore. Teja Ravulla, an artisan from Kukatpally, notes, “A decade ago, most orders were for small idols. Now, people are open to installing larger ones.” At Nagole, locals installed a 63-feet Ganesh idol.

Even homemakers are joining the movement, learning how to make clay idols by watching DIY videos on YouTube—adding a personal, eco-friendly touch to the festivities.