T D R Cinemas' debut venture, Production No.1, starring Pavaan Kesari and Kavya Kalyan Ram, was officially launched with a grand pooja ceremony on Thursday.

Directed by Kuncham Shankar and produced by Talari Dinakaran Reddy, the film began with a muhurtham shot led by Ram Abbaraju, Prasanth Kumar Dimmala, and Adidala Vijaypal Reddy, who also contributed to the script.

Speaking at the launch, Pavaan Kesari expressed joy at working under his friend’s banner, praising music director Vijai Bulganin and DOP Sai. Kavya Kalyan Ram shared her excitement, noting the passion of the team and the beautiful tunes composed so far.

Producer Talari Hemavathi Reddy praised the lead pair and called the script strong. Director Kuncham Shankar thanked the media and his team, while music director Vijai Bulganin shared his enthusiasm for the project and confidence in the cast, calling Kavya an asset and predicting Pavaan's rise as a star.

The film's regular shooting will commence soon, and further details will be announced shortly.

Cast: Pavaan Kesari, Kavya Kalyan Ram, Suguna, Supriya, Divija Prabhakar, Moin, and others.