The pilot project will be launched in Vijayawada, Visakhapatnam, and Tirupati, with officials closely monitoring its execution. The model is designed to blend the authenticity of rythu bazaars with the speed of modern e-commerce platforms

kiranmai tutika  I amaravati

You open your door in the morning to find not just farm-fresh vegetables, but also neatly chopped, ready-to-cook produce — delivered straight from your local rythu bazaar. Just as fast and easy as Blinkit, Instamart, or Big Basket. Andhra Pradesh is gearing up to launch its flagship initiative, ‘Farm to Home’, bringing the freshness of rythu bazaars right to urban doorsteps — whole or pre-cut, your choice, your convenience.

The pilot project will be launched in Vijayawada, Visakhapatnam, and Tirupati, with officials closely monitoring its execution. The model is designed to blend the authenticity of rythu bazaars with the speed of modern e-commerce platforms.

In Vijayawada alone, rythu bazaars at Patamata, Bhavanipuram, Singh Nagar, and Kethareswarpet have deployed nearly 20 workers each for the initiative. Of them, four to six will manage digital orders, another four will handle packing, and six more will take charge of last-mile delivery. Customers will pay Rs.5 extra per kilogram as a service charge over the rythu bazaar price, with a minimum billing amount of Rs.200.

Adding a unique dimension, the scheme will also deliver cut vegetables, an innovation officials believe could save time for households while generating small-scale employment. Customers can order both whole and cut vegetables through a dedicated mobile app. For cut vegetables, an additional Rs.10 per kilogram will be charged.

“Freshness and time-saving are the two things people want today. By sourcing directly from rythu bazaars, we are ensuring quality, while the cut-vegetable option opens up new employment opportunities for local workers,” said K Srikanth, Estate Officer of Patamata Rythu Bazaar.

For consumers, the process is straightforward. They need to download and register on the app, provide their details and address, and then order vegetables of their choice. The system will automatically map the nearest rythu bazaar to fulfill the request.

The idea is already drawing positive reactions. V. Subba Rao, a resident of Vijayawada, welcomes the move. “It is really great to get vegetables home-delivered from rythu bazaars. The freshness is guaranteed, saves time and the icing on the cake is they would also be chopped. Cannot ask for more.” If successful, ‘Farm to Home’ could soon expand state-wide, positioning rythu bazaars as competitive players in India’s fast-growing e-commerce market.